An AI that knows the difference
between a lead and a client.
Amped answers every new lead by text in your coaching voice, trained on your own methodology. It sells to the people who have not paid you and coaches the ones who have — and it never confuses the two.
- Replies wait for you by default
- Trained on your content
- One toggle to switch off
Your inbox is doing two jobs, not one.
Setting leads and coaching clients are different jobs that happen to arrive in the same thread. Most AI tools treat them as one, which is why they either give your methodology away or answer your clients like strangers.
Found you through a reel. Has never paid you.
Turning strangers into clients
They asked a real question, and the answer decides whether they book. It has to be good enough to earn the call without being so complete that they never need one.
- The reply has to
- Answer well enough to build trust, qualify them, and get to a booked call.
- And must never
- Hand over the programming they have not bought.
Paying you now. Mid-programme.
Coaching the people who already pay
They are asking about the plan you wrote them. A generic answer is worse than a slow one, because it tells them their coach has stopped paying attention.
- The reply has to
- Answer from your actual methodology, with their history in front of it.
- And must never
- Give them something any chatbot could have said.
Amped runs both, and decides which one it is on before it writes. See the same question answered both ways.
Why a general-purpose assistant cannot do the second job
Hiring a VA solves the volume and loses the coaching: they can send a friendly reply, but they cannot tell your client which cue you would have given them, because they do not know your programming. Pointing a general chatbot at your inbox loses it the other way — it will answer anyone about anything, fluently and generically, including the parts of your method you sell.
Amped is trained on your material — your videos, PDFs, and coaching notes — so the answer your client gets is the one you would have given. The same material is simply never retrieved for a thread with someone who is not your client, so there is nothing in the reply for a stranger to talk it out of.
That is the whole difference: not an assistant that answers everyone, an assistant that knows who it is talking to.
AI for fitness coaches, answered
How access works
There is no signup button. Amped is private while we onboard coaches ourselves — which is the only way we can build each AI by hand.
- 01
You apply
Six questions, two minutes. We are looking for coaches whose DMs have outgrown them — not for a particular follower count.
- 02
We build your AI
Someone watches your material, writes your tone and your principles by hand, and indexes your content. You get a link to an AI that answers like you, before you have paid anything.
- 03
We set you up ourselves
If it sounds like you, we onboard you personally rather than handing you a settings page. Your AI goes live on your Instagram DMs the day Meta clears our app review.
Instagram DMs are in review with Meta — not live yet.
Everything on this page is built and working, but Meta has to approve the app before it can message on your behalf on Instagram, and that approval is on their clock rather than ours — so we are not putting a date on it. What runs today is the same agent on its own texting number, answering new leads within seconds of them reaching you. Coaches who join now start there, and Instagram switches on for them at no extra cost when it clears.
Your DMs are already piling up.
Your AI should be handling them.
We are onboarding coaches by hand, a few each week. Apply and we will build your AI on your own content before you decide anything.
Access is private. We build 5 AI clones a week by hand, send you the link, and onboard you ourselves if it sounds like you.
Not ready to apply? Join the list and we’ll tell you when Amped opens to everyone.