Instagram DM automation
that sounds like you.
Amped answers your Instagram DMs in your coaching voice, trained on your own content. It qualifies the leads, books calls in the openings your calendar actually has, and hands you anything that should be yours to answer.
- Replies wait for you by default
- Official Instagram API
- One toggle to switch off
Your methodology answers your clients. Not strangers.
The same DM, from two different people. Amped sells to one and coaches the other — and only one of them ever reaches what you uploaded.
Your knowledge base was not opened
Nothing you uploaded — videos, PDFs, coaching notes — is placed in the model’s context for a thread with someone who isn’t your client. The reply is written without it.
Three passages from your own coaching
Retrieved because you confirmed Maya is your client. The reply is written from your material, in your numbers, not a generic answer.
- Phase 2 Cut — macro sheet (PDF)
- Nutrition FAQ (PDF)
- Setting macros — video
The right-hand side is the half your clients live in. See what your clients see.
Four things it will never say as you.
Every reply is read against these before it can leave — including when the channel is sending on its own. Pick one to see what gets caught.
“Stick with me and you'll drop 20lbs in 8 weeks, guaranteed.”
Rule: Outcome guarantees and specific promises about weight, timelines or results.
You are the only one who gets to make a promise about someone’s results. This one waits in your inbox with the rule it tripped, and you decide whether to send it, soften it, or answer yourself.
Nothing is deleted and nothing is quietly reworded. You see the reply it wrote and the check it failed, and the call stays yours.
From “how much is coaching?” to a call on your calendar.
The reply isn’t the win. The booking is.
Nothing on the calendar yet.
Booking runs when you’ve connected a Google Calendar. Without one, it takes the lead’s details and hands you the thread. Already on Calendly or Cal.com? Tell Amped and it keeps reading your calendar so it never offers a time you’re busy — and leaves the booking itself to the tool you already use.
It knows which DMs aren’t its business.
Your inbox isn’t only leads. Four cases where it stops and leaves the thread to you, without being asked twice.
People you follow
If you follow them back, the thread starts in Manual. Your friends and the coaches you know get you, not a draft — and handing one of those threads to the AI asks you to confirm first.
Words you choose
You write the list — refund, injury, cancel, or anything else you want in your own hands. A whole-word match hands the thread straight over.
Bots, scams and mass pitches
When the message is not a real enquiry, it parks the reply instead of holding a conversation with a bot. You see what it parked and why, in the thread.
A ceiling you set
A monthly cap on replies, so a viral post cannot turn into a bill you did not agree to. It stops and tells you rather than running on.
Your DMs and your texts, in one place.
Instagram is where the inbound arrives, and it is what Pro is built around. Texting is there for the people who would rather text than DM. Same agent, same voice, same controls — both land in one inbox.
- A number of your own
- Creator adds a texting number — a second place the same agent answers, not a second product to set up. Someone texting it is the opt-in, so there is no signup step between a lead and you, and STOP and HELP work the way carriers require.
- Set the mode per thread
- The channel switch further up sets the default. Any single conversation can override it — let the AI run on the ones you trust it with, and take one thread back without changing anything else.
- See who is worth a call
- Beside every thread: what they told your AI — goal, timeline, what they have tried — how far the conversation has got, and how big their following is. You open the inbox knowing which five to answer yourself.
- Reply yourself, from here
- Typing your own answer sends it out on whichever channel the person used. You are not bounced back to Instagram to finish a conversation.
do you take beginners or is it advanced only?
shoulder felt off on presses today, push through?
yo we still lifting saturday
Instagram DM automation, answered
How access works
There is no signup button. Amped is private while we onboard coaches ourselves — which is the only way we can build each AI by hand.
- 01
You apply
Six questions, two minutes. We are looking for coaches whose DMs have outgrown them — not for a particular follower count.
- 02
We build your AI
Someone watches your material, writes your tone and your principles by hand, and indexes your content. You get a link to an AI that answers like you, before you have paid anything.
- 03
We set you up ourselves
If it sounds like you, we onboard you personally rather than handing you a settings page. Your AI goes live on your Instagram DMs the day Meta clears our app review.
Instagram DMs are in review with Meta — not live yet.
Everything on this page is built and working, but Meta has to approve the app before it can message on your behalf on Instagram, and that approval is on their clock rather than ours — so we are not putting a date on it. What runs today is the same agent on its own texting number, answering new leads within seconds of them reaching you. Coaches who join now start there, and Instagram switches on for them at no extra cost when it clears.
Your DMs are already piling up.
Your AI should be handling them.
We are onboarding coaches by hand, a few each week. Apply and we will build your AI on your own content before you decide anything.
Access is private. We build 5 AI clones a week by hand, send you the link, and onboard you ourselves if it sounds like you.
Not ready to apply? Join the list and we’ll tell you when Amped opens to everyone.