Instagram DM automation
that sounds like you.
Amped answers your Instagram DMs in your coaching voice, trained on your own content. It qualifies the leads, books the calls, and hands you anything that should be yours to answer.
- Draft Mode by default
- Official Instagram API
- One toggle to switch off
Your methodology answers your clients. Not strangers.
The same DM, from two different people. Amped sells to one and coaches the other — and only one of them ever reaches what you uploaded.
Your knowledge base was not opened
Nothing from your programs, PDFs or check-ins is placed in the model’s context for a thread with someone who isn’t your client. The reply is written without it.
Three passages from your own coaching
Retrieved because you confirmed Maya is your client. The reply is written from your material, in your numbers, not a generic answer.
- Phase 2 Cut — macro sheet
- Nutrition FAQ (PDF)
- Maya · check-in #12
The right-hand side is the half your clients live in. See what your clients see.
Four things it will never say as you.
Every reply is read against these before it can leave — on Autopilot too. Pick one to see what gets caught.
“Stick with me and you'll drop 20lbs in 8 weeks, guaranteed.”
Rule: Outcome guarantees and specific promises about weight, timelines or results.
You are the only one who gets to make a promise about someone’s results. This one waits in your inbox with the rule it tripped, and you decide whether to send it, soften it, or answer yourself.
Nothing is deleted and nothing is quietly reworded. You see the reply it wrote and the check it failed, and the call stays yours.
From “how much is coaching?” to a call on your calendar.
The reply isn’t the win. The booking is.
Nothing on the calendar yet.
Booking runs when you’ve connected a Google Calendar. Without one, it takes the lead’s details and hands you the thread.
It knows which DMs aren’t its business.
Your inbox isn’t only leads. Four kinds of thread it leaves to you without being asked twice.
People you follow
If you follow them back, the thread starts in Manual. Your friends and the coaches you know get you, not a draft — and the thread says why it is sitting there.
Words you choose
You write the list — refund, injury, cancel, or anything else you want in your own hands. A whole-word match hands the thread straight over.
Conversations that are not leads
When it works out that a thread is not going anywhere near a sale — a brand pitch, a collab ask, a friend — it stops replying rather than working the angle.
A ceiling you set
A monthly cap on replies, so a viral post cannot turn into a bill you did not agree to. It stops and tells you rather than running on.
Your DMs and your texts, in one place.
Instagram is where most coaches get found. Texting is where the conversation goes once someone is serious. Both land in the same inbox, with the same controls.
- A number of your own
- On the Creator plan you get a dedicated texting number. Someone texting it is the opt-in — no code to hand out, no signup step between a lead and you. STOP and HELP work the way carriers require.
- Set the mode per thread
- The channel switch further up sets the default. Any single conversation can override it — let the AI run on the ones you trust it with, and take one thread back without changing anything else.
- Reply yourself, from here
- Typing your own answer sends it out on whichever channel the person used. You are not bounced back to Instagram to finish a conversation.
do you take beginners or is it advanced only?
shoulder felt off on presses today, push through?
yo we still lifting saturday
Instagram DM automation, answered
Your DMs are already piling up.
Your AI should be handling them.
Train your AI, connect Instagram and SMS, and let Amped handle the inbox while you focus on coaching.
We’re onboarding coaches in small groups. You’ll build and test your AI before it sends anything.